The Spy Who Loved Me is only a few minutes old before James Bond gets an important message via his stylish digital watch, hereby welcoming Seiko to the Bond franchise.
The first of the Seikos to adorn 007’s wrist was the 0674-5009, to be followed by the M354 (Moonraker), H357 (For Your Eyes Only), and G757 and T001 (Octopussy).
While it wasn’t the first non-analog watch to feature in a Bond film (that honour belonged to the Pulsar P2 in Live and Let Die) it heralded the arrival of LCD watches to the mainstream – earlier LCD watches had been prohibitively expensive and produced in small numbers – like Seiko’s 05LC and 06LC.
So to the 0674-5009 – in the movie, Roger Moore receives a ticker-tape message from the top of the watch ordering him back to London – unfortunately I wasn’t able to make mine do the same thing…perhaps it was out of tape?
The watch in the movie has quite a few marks and scratches – indicating it wasn’t fresh out of the box when they shot the scene, which was unusual for a product placement of such magnitude.
Mine (pictured above with the yellow background) was bought as part of a retiring watchmaker’s lot, which is where I seem to find most old digitals these days. Unlike many of these finds, where a new battery is all that is required to bring them back to life, this one needed a new LCD panel and I was fortunate to find a NOS one. So with a new panel and a bit of a polish it is ready to give another 33 years of faithful service.
Not to me, though – I sold this watch to a nice bloke in the US who had been looking for one for some time which enabled me to purchase one of my much sought-after watches, the Casio DB-1000.